In a perfect world, you could plan everything out for your business in advance to perfection. Our world however, is an unpredictable place and therefore so is business. Luckily there is still a solution – creating a clear intent for your company means you can be successful without the need to create a perfect plan.

You can concentrate on the intended outcomes you want to achieve and express them as your intent. This discipline helps your organization navigate towards the desired end point while still being able to adapt and shift as needed along the way.

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Establishing a clear intent provides the “what and why” for your company, clarifies market strategy, value creation model, and your desired end state as well as provides an answer to employees who ask “What’s in it for me?”

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Having a clear destination that is well communicated and that informs the decisions made by individuals in your company will create alignment, efficient use of resources, and allows people to operate independently towards a common purpose without asking for permission every step of the way.

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The adaptability mindset created through clear intent allows companies to succeed in rapidly changing business environments and better cope with uncertainty, technological advancements, and all other market forces that are harder and harder to predict.

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More About Our Process of Clear Intent:

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• Clear Intent is about envisioning a desired leadership position and establishing criteria that your organization can use to chart its progress.

• Concentrate on the intended outcomes you want to achieve to formulate your intent.

• Clarity of Strategic Intent starts with a What and a Why while making sure the How is left at the discretion of your organization.

• Decide on a clear concept of market differentiation. Picking a Market Playbook is a way to do that.

• Develop a concept of value creation. Strategy Maps are an ideal way to describe and communicate value creation.

• Define metrics for each one of the critical activities identified in the Strategy Map.

• Define an end state by setting three-tier targets based on the metrics you defined.

• Provide enough just-in-time feedback to take corrections.

• Clarify for your employees “What’s in it for them” by describing an easy-to-understand Score to Pay formula.